JJ: Goodfellas is a great girl I love it so much. I haven't seen the Fashionistas but always happy to watch new porn haha
Where is your favourite holiday destination?
Erika: I rarely get to take vacations because I’m always working. When I do go on vacation, I like places like Vegas because I can sleep late, shop, eat some amazing food, and I get to see my friends that live there.
JJ: Vegas is a favourite of mine too for the very same reasons. Great minds think alike.
Tell me one thing about yourself that I wouldn't know by just looking at you?
Erika: I’m a Nichiren Buddhist and have been for almost eight years. I bring my Buddhist practice into my every day workspace. I truly do care about my clients—I try to be there for them when they need someone to listen, support all of their successes, and really do wish the best for them. Other times, I have to be patient with clients, interviewers or other industry people, which isn’t easy, but is part of being a good person. If it weren’t for my Buddhist practice, I wouldn’t have the courage to start my own business.
JJ: Well a lot of people have many reasons to be thankful you became a Buddhist.
What's been your biggest achievement in life of work?
Erika: I’ve been nominated for multiple AVN and XBIZ Awards, along with an Inked Awards Special Achievement nomination. Cosmo, PR Week and the Wall Street Journal have interviewed me. Being able to share these achievements with my dad and seeing how proud he is of all my success and building a thriving business from the ground up, makes me very happy.
JJ: Making your dad proud must be an amazing feeling and being recognised by so many people for your hard work is very impressive.
What's been the most challenging thing you've had to overcome?
Erika: Dealing with haters and trolls. It used to bother me, but now I realize they’re just unhappy and jealous people. It’s made me a stronger person and made me see how successful my company has become. It’s like that saying, “If you have haters, you’re doing something right.”
JJ: I need to get myself some more haters I think haha
What should someone look for if they're thinking about going to a PR firm?
Erika: There are quite a few things, but going with a reputable company is very important. Ask around and see what that publicist and/or company has achieved and talk to current and former clients. Make sure they have the connections they say they do and also that they can actually write a press release. If they’re promising you the moon, giving you free or discounted pricing, and are more into being a fan boy than a professional, definitely don’t go with them.
JJ: Well hopefully people reading this who are considering using a PR firm will find that helpful.
What's one bit of advice you'd give to some one getting into the industry?
Erika: For the girls, I’d say do your research and make sure it’s what you really want to do. Making just a few movies will follow you for the rest of your life, and could keep you from working in the real world, once your time is over in adult. Also, think about how you would feel if your family and friends found out, and would you risk those relationships. And lastly, never do anything on camera you’re uncomfortable with.
If you’re a guy, realize your chances of getting into porn are slim to none, like a unicorn inside of a rainbow, as Ryan Driller would say. There are very few guys who actually film on a regular basis—there’s like 12. There’s more to performing than getting paid to get laid. I get emails all the time with dick pics. I direct them to my blog about what it really takes to be in the industry: http://therubpr.com/blog/?p=781.
JJ: I've read your blog and I have to say it's a great read and people should check it out for some heat views and advice.
Where do you see yourself in 5 years time?
Erika: I will have definitely won some marketing and PR awards like AVN, XBIZ, and NightMoves. I’m going to open a mainstream PR company, as well, so my adult clients have more mainstream opportunities. But, one thing that won’t change will be the personalized service that we offer our clients, and the stellar results we produce that astounds even us sometimes.
JJ: I'm starting to think I could do with some PR services myself haha
And finally, what's the weirdest rumour you've heard about yourself?
Erika: With me, what you see is what you get, so there’s nothing weird going around about me. But, if you’ve heard Coop’s Devil Girl is based on me that would be true.
JJ: Well I have to say I've not heard anything bad about you. Always in hear in great things.
Thank you so much for taking the time out of your super busy schedule to do the interview it's been an honour and a learning experience haha. Have a great 2016.